Google Ads Campaigns

Ross Chura (1)

Ecommerce shop which sells Fitness goods

Region: USA

Activities:

  • Bug fixes in conversion tracking.
  • Restarting a smart shopping campaign due to the removal of misconfigured conversions. Set up a standard shopping campaigns divided into groups by categories.
  • Setting up search campaigns for top-selling and seasonal products.
  • Creating a feed for site pages, setting up a dynamic search campaign.
  • Setting up a smart display campaign.
  • Bid adjustments and budget optimization. 
  • Disable ineffective campaigns/ad groups/keywords/items.
  • Replenishment of the list of negative keywords.

Results: 

  • Number of conversions 9137 – +236%% (before – 3871);
  • Conversion value A$  865240- +224% (before –A$ 3)
  • Сonversion rate 8.99% - +24% (before –7.21%)
  • ROAS 2.17 +5.80% (before –2.05)

Ecommerce shop which sells automotive products

Region: USA

Goals:

  • Increase the number of conversions.
  • 20% increase in conversion value.
  • 20% increase in conversion rate.

    Activities:

  • Setting up end-to-end analytics.
  • Optimization of DSA campaigns (adding a feed, turning off irrelevant pages, adding negative keywords).
  • Setting up and splitting shopping campaigns.
  • Optimization of shopping campaigns.
  • Launch smart shopping campaigns for top products.
  • Setting up new search campaigns.
  • Optimization of posting campaigns (creation of new ads and extensions).
  • Testing automatic bidding strategies. .
  • Setting up a dynamic remarketing campaign.

Results: 

  • Number of conversions 12863  +84% (before – 6892);
  • Conversion value $22 8598  +49% (before – $153451)
  • Сonversion rate 4.30%  +59% (before – 2.9%)
Ross Chura (2)